Lourdes Gonzales

Communication specialist and cultural manager

Lima (Peru)

From September 23 to October 4, 2019

Biography —

Lourdes has bachelor studies in communications sciences and arts and holds a master degree in arts management. She has worked creating communication strategies in digital advertising agencies such as J. Walter Thompson, Wunderman Phantasia and Findasense Peru. In the arts and culture sector, she has collaborated in the areas of communication and administration for cultural organizations in Italy and Peru such as the Florence Classical Arts Academy, the Bologna University, Instabili Vaganti Theater Company and the Museum of art of Lima, where she is currently working.

In 2017, she won a scholarship from the University of Bologna to conduct the research “Communication performing arts organizations in the digital era: The Stratford Festival case”.

Project at Faber —

I am very interested in the topics of communications and audience development and the use of digital tools for reaching broad public in the arts. During my stay at Faber, I will work deeply in a project related to this areas, specifically in the creation of a cultural organization in Peru specialized in offering consultancy services in cultural marketing and audience development.